Why Storytelling is Magic (Yes, Even at Work!)

Never underestimate the power of stories! Facts are important, but there’s scientific evidence that stories ignite your audience’s brain. They take the journey with you, feeling, responding, exploring—and remembering.

Here’s a short story from me… (it really happended 👀)

This week, as usual, I was driving to my first job early in the morning, leaving home before sunrise. In the distance, I could see the silhouette of “La Motte”—an old Moorish castle—outlined against a dark blue dawn. I love this time of day when my daughter and I can chat in the car before the day truly begins.

Then suddenly, something large and black burst out from the side of the road. I screamed, bracing for the impact of something hitting the car.

“What the heck, Mom?” my daughter exclaimed. “You made me jump out of my skin!”

“Something hit the car,” I replied, feeling confused and uncertain, even though it was clear nothing had happened.

Silence fell between us. My heart was still pounding, and I could feel the adrenaline rush in my body.

Finally, my daughter broke the silence: “It’s obviously some sort of energetic force, like a skinwalker. But don’t worry, Mom—it can’t harm you.”

We kept driving. I don’t even believe in this stuff, but I said, “Ok, that’s good to know.”

When you hear a story, all the parts of our brain light up. Here is a link to a Ted Talk by Karen Eber explaining this: https://www.youtube.com/watch?v=uJfGby1C3C4

This week one of my clients said that telling a story "made her sweat". It was that hard for her. I hope you can see how your brain lights up with a story and realise too; that we need to practice storytelling.

If you need help discovering your inner storyteller, don't hesitate to reach out: hello@storylight.store